Business consultant · Data · Transformation

Making complex work feel clear.

I’m Ahmed — a business consultant working across data governance, digital transformation, investment strategy, and marketing. I move quickly into unfamiliar problems and find a practical way through.

Explore selected work Let’s talk

Abha, Saudi Arabia / UTC +3

Curiosity is a strategy tool.

Data / Strategy / Story

01 / A little context

The person
behind the brief.

Full-length cutout portrait of Ahmed Mohamed El-Shahawy — Ahmed Mohamed El-ShahawyBeyond the brief / 01

Business consultant working across data governance, digital transformation, and marketing. Over the past two years I’ve worked with the Aseer Region Municipality on how it manages and uses its data, contributing to data policies built on the national SDAIA/NDMO framework, its classification and quality approach, and a digital transformation strategy that runs to 2030.

I move into new fields quickly and get up to speed fast, and I’ve kept my roots in marketing and content, where I started. What I enjoy most is unfamiliar ground: being handed a problem I haven’t solved before, and finding my way through it.

Based in

Abha, KSA

Experience

10+ years

Languages

Arabic · English

Close-up of Ahmed adjusting his suit cuff — A closer look / 02The details
*matter.*

02 / Selected work

A few things
made useful.

Selected initiatives across public-sector transformation, investment, and MENA e-commerce.

01Digital transformation

Data / Governance● Active

A data-governance foundation

Helping a public-sector directorate turn a national framework into practical policies, procedures, controls, and day-to-day habits.

15 data domainsPolicy · Classification · Quality

Read the context

02Investment strategy

Aseer
opportunities

A guide for investment

A region mapped for investors

A documented guide that makes Aseer’s investment opportunities easier to understand, compare, and present.

500+ sites documentedResearch · Strategy · Marketing

Read the context

03MENA e-commerce

Global brands, made local

Technical SEO and content systems that let premium international brands enter the region without losing their voice.

GCC localization at scaleSEO · UX copy · Localization

Read the context

03 / Full experience

The work,
in detail.

Every role and responsibility from my CV is here, including my earlier work.

Jul 2024 – Present

Aseer Region Municipality · Assistant Agency for Digital Transformation · Abha

Serving as the consulting reference for the General Directorate, advising across its departments: Data Governance, Data & Statistics, and GIS.
Helping establish the directorate's data-governance foundations by developing and drafting data-domain policies built on Saudi Arabia's national framework (SDAIA/NDMO), covering all 14 data domains.
Shaping the internal governance procedures and controls that bring data practices under one consistent standard.
Contributing to the directorate’s data classification and data-quality approach: how data is labelled, handled, and kept reliable.
Actively contributing to developing the 2026–2030 digital transformation strategy and aligning it with the Municipality's strategy and the Kingdom's national direction.
Helping turn the directorate's data into insights and reports that support leadership decisions.
Representing the General Directorate of Data & Decision Support and the Assistant Agency for Digital Transformation in working sessions with entities inside and outside the Municipality, and coordinating with the cybersecurity team on data-security matters.
Supporting the rollout of the new policies across the sub-departments so they hold in day-to-day work.

Jan 2023 – Jul 2024

Aseer Region Municipality · Abha

Built the region's investment-opportunities guide: a documented reference of more than 500 sites, prepared to present to investors.
Developed the investor-attraction strategy and cross-channel marketing plans to bring investment into the region.
Helped shape the region's longer-term investment and business strategy, identifying growth areas and risks.
Advised senior leadership, turning market insight into clear inputs for their investment decisions.
Worked with local businesses, government entities, and community leaders to keep initiatives aligned and moving.
Flagged risks on new initiatives and proposed practical ways to manage them.
Ran workshops for municipality teams on marketing, market research, and PR.

Feb 2022 – Nov 2024

Revton — Enabling e-commerce in the Middle East · Remote (full-time, then part-time)

Served as Technical Assistant to the CMO during the last four months at the company.
Worked on expanding e-commerce reach for prestigious global brands (including names such as Adidas, Tiffany & Co., Zegna, and ASICS, among others) into the MENA region, with a focus on the GCC countries.
Handled UX-focused technical SEO copywriting, and shaped landing-page prototypes and mockups: layouts, navigation journeys, and on-page elements.
Ran technical website and keyword audits, and carried out ongoing keyword research to find and expand opportunities.
Recommended changes to site structure, content, and internal linking to improve results for target keywords.
Researched each brand and its technology to match its voice, and delivered clean, accurate copy at pace against tight deadlines.
Tracked content engagement and reported back to refine the plan, working alongside designers and PR on search-engine and social-media advertising campaigns and landing pages.
Adapted and localized store content for MENA and GCC audiences, keeping each brand's tone intact in the new market.
Wrote and optimized product and category page copy at scale, balancing search visibility with a premium brand feel.
Crafted on-page SEO elements (page titles, meta descriptions, and headings) to improve visibility without diluting the brand voice.

Oct 2020 – Feb 2022

NDA Clients (Freelance)

Researched scalable industry topics, spotted content gaps, and published articles covering companies and their products.
Edited and fact-checked work from junior writers, and shared ideas to lift the overall standard.
Wrote original copy for ads and social channels, and shaped the tone of sales emails, banners, and brochures.
Developed forward-looking content strategies in line with current media trends.
Interviewed clients, private-industry experts, and internal teams, and created and oversaw content reports.
Used SEO practices to improve reach while handling several projects at once.
Worked with brands and companies across multiple industries and of varying sizes, from small to medium to large.

Jun 2020 – Jan 2022

I Believe in Science (أنا أصدق العلم)

Sep 2019 – Sep 2020

ROI Speaks

Earlier work / 2015–2018

2017–2018

2016

2015

04 / The toolkit

Useful range.

Consulting, strategy, data, governance, marketing, and content — the areas I bring together in my work.

Consulting & strategy

Business consulting · Digital transformation · Investment attraction · Marketing strategy · Stakeholder management · Decision support

Data & governance

Data governance (SDAIA/NDMO) · Data policies · Data classification · Data quality · Data analysis

Marketing & content

Technical SEO · UX copywriting · Content strategy · E-commerce localization · Editing (AR/EN)

Languages

Arabic — Native · English — Full professional proficiency

05 / Education & credentials

The
foundation.

2018–2020

Digital Marketing Diploma

Part of a Digital MBA (iMBA), University of Illinois Urbana-Champaign

2013–2018

BSc, Management Information Systems

HIMIT · Grade: Good · Graduation project (Excellent, top of class): a database system for a textile factory

2015

News Production

ONA Academy, accredited by ONTV, NYVS, and the British Council

2014

Presenting Data

HP LIFE program

06 / Personal details

The details,
as listed.

Nationality: Egyptian
Residency: Valid, transferable Iqama (profession: Business Consultant)
Marital status: Married
Date of birth: July 1992

07 / Say hello

Have a good
question?

If you’re working through a transformation, a market opportunity, or a message that needs to land, I’d be glad to hear about it.

Send an email

WhatsApp LinkedIn

Making complex work feel clear.

The personbehind the brief.

A few thingsmade useful.

A data-governance foundation

A region mapped for investors

Global brands, made local

The work,in detail.

Business Consultant — General Directorate of Data & Decision Support

Business Consultant — Investment Agency

SEO Technical Copywriter

Senior Technical Copywriter

Senior Content Editor

Senior Content Creator

Freelance Video Scriptwriter

Content Creator · Android World

Content Creator · Aljawalat

Useful range.

Thefoundation.

Digital Marketing Diploma

BSc, Management Information Systems

News Production

Presenting Data

The details,as listed.

Have a goodquestion?

The person
behind the brief.

A few things
made useful.

The work,
in detail.

The
foundation.

The details,
as listed.

Have a good
question?